Brief: Create a campaign for a brand specific to a certain country.

Venmo Philippines proposes different marketing materials that may be used to introduce Venmo into Philippine culture. This is done through the utilization of language and easily identifiable cultural practices and objects. 

Design and Illustrations by Amber Liu.

VENMO PHILIPPINES

Branding Campaign, 2019

THE BOARDS

Venmo Philippines has an advertisement series highlighting different activities common in Filipino culture and how access to Venmo would allow one to enjoy these practices "without [the] worry" of exchanging physical money among your friends ('Kabarkada' in Tagalog). The activities illustrated are: kamayan (feast), jeepney (form of transportation) and karaoke. 

 

Illustrations by Amber Liu. Mockups from royalty-free sites.

THE VIDEO

A video was created to show the audience how Venmo Philippines would work theoretically, using the illustrations also featured on the boards. The audio used is by a popular Filipino band.  

 

Video by Amber Liu. Song is Sunrise by Ben&Ben.

Advertisement created for Venmo integration in the Philippines.

THE PROCESS