Brief: Design a bottle of gin according to your hometown.

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The island of Cebu, Philippines is encapsulated in Hayahay, with the bottle mimicking a ‘message in a bottle’, the hues being an aquatic take on the Philippine colors and the logo resembling palm trees and jumps for joy. The name ‘Hayahay’ translates to ‘relaxed or bliss’ in Cebuano much like what is felt when laying on the beautiful beaches of Cebu.

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Label designs by Amber Liu. Bottle modeling by Amber Liu.

HAYAHAY BOTTLE

Package Design, 2020

THE LABELS

THE BRAND ELEMENTS

THE PROCESS